Marketing Relationship Management

Introduction

The programme is designed for professional practitioners in customer service, marketing and sales who desire to change their working life and perform better. The programme will meet the needs of those professionals with technical and relationship management skills in selling, marketing, business development and customer relationship management. The programme seeks to provide a practical bridge between conventional academic curricula with the intricacies of the marketing workplace. The programme includes such modules as marketing informatics and support systems, customer value econometrics, customer relationship management and marketing finance and budgeting.

Objectives of the Programme

To equip students in the private and public organisations with effective
marketing management skills and knowledge.
• To develop competencies in practitioners in marketing management to
create, and manage profitable relationships with their customers.
• To encourage a culture of customer experience and customer value
management in Zimbabwe so as to sustain businesses in this
contemporary and competitive business environment.
• To highlight the role of information management and analytics in
marketing and customer relationship and value management.

Entry Qualifications

• At least 5 O’ Levels at grade C or better inclusive of English and
mathematics. However, candidates who do not have O; Level
mathematics can apply and shall be required to successfully complete a
compulsory mathematics access course (Quantitative Methods CQM 1100)
before commencement of the programme.
• A minimum of two years’ relevant work experience.
• Higher qualification will be an added advantage.

Duration of Programme

The programme consisting of coursework shall normally be completed over 24 months in an intensive part-time basis (week-ends).

Course Synopsis

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